How about "local biz builders"? At LocalBizBuilders.com, you'll find a dedicated group of marketers who are working this niche in their own locale.
Most importantly, are you actually approaching local businesses in your area, looking to cash in on this phenomenon? Be careful!

If you walk in to a local business and start spouting "IM Speak", you'll get the same negative reaction you get when you try and explain what you do to your family and friends!
Most business owners know their business, but don't understand marketing. They know even less about getting their business online. SEO, backlinks, autoresponders, YouTube videos and the like are totally foreign to their sales process.
Keep in mind that the way to make yourself useful to them is to do what works -- find out if there's a market, then craft the product.
This means you have to ask a lot of questions about their business before you can even think about offering online solutions to them.
Go to http://frontdoorpagesexposed.com/ and find out which questions to ask -- and when!